I was approached by VP Records to shoot the album and publicity photos for Busy Signal's highly anticipated album "D.O.B.". Street date July 13, 2010.
ABOUT BUSY SIGNAL
VP Records is excited to announce the release of the new album D.O.B. from Busy Signal. He is not an artist to follow the beaten path. This album displays
his innovation and lyrical skills that has broken down barriers and has taken Dancehall to places no other artist could.
The new album D.O.B. represents the rebirth of Busy Signal. It contains 15 new tracks plus an iTunes exclusive track. To call this album Groundbreaking
would be an understatement. The opening track “How U Bad Suh” is signature Busy Signal. His distinct and robust baritone voice accompanied by an up-tempo
rhythm sets the right mood for the album. Busy Signal is notafraid to venture into music territories that others would not dare. He gives us a taste of
Dancehall with a Spanish feel on “Picante,” then goes full throttle on “Busy Latino” which is a scorching Dancehall blend with Elvis Crespo’s “Suavemente.”
Busy Signal proves that he is a master of his craft by incorporating his flavor into classic tunes and making them his own. His smooth track “Sweet Love”
(Night Shift) that uses elements from The Commodores song “Nightshift” displays the Deejays Singjay capabilities. Not stopping there, he continues to prove
why he holds the title of Dancehall’s most popular artist with his rub a dub hit of Phill Collins “One More Night.” Busy Signal joins Dancehall Icon and
mentor Bounty Killer on the hard hitting and thought provoking track “Summn’ A Guh Gwaan.” Busy Signal displays the gamut of his abilities from the rapid
fire lyrics on “Nuh Fraid” to the inspiring “Peace Reign” track. A person’s voice is their most powerful asset and Busy Signal’s voice is in its full glory
on the ingenious a cappella track “Nuh Boy Caan Buy Wi Out.” He proves that without a backing instrumental he can hold your attention. Busy Signal and Major
Lazer team up on the amazing iTunes Exclusive track “Pon Me” which is destined for greatness and to ring out in clubs around the globe. D.O.B. is not only
the rebirth of Busy Signal it is a rebirth of a new sound and era for Dancehall music. It is the perfect presentation and representation of Dancehall without
Born Reanno Gordon on January 24, 1982, he cultivated his artistry under the watch of dancehall icon Bounty Killer. With his outstanding mic techniques and
restless creativity, Busy became a member of The Alliance-Bounty Killer’s musical powerhouse that spawned dancehall stars like Elephant Man, Mavado and Wayne
Marshall. Busy began to receive widespread attention in 2005 with breakthrough hits like “Born and Grow” & “Step Out.” He continued to gain fans and recognition
with the 2008 release of his album Loaded that included the hits “Jail”, “These Are The Days”, “Unknown Number” and “Wine Pon Di Edge” to name a few. D.O.B.
is a pinnacle stage of Busy Signal’s career that’ll spread his gift far and wide, beyond the confines of his original audience.
A collaboration with the Marley Family to celebrate the World Cup being held in Africa
Reggae Gold 2009 Album Shoot
Photography for the hottest compilation CD of the year from VP Records. We teamed with the Jamaican Tourism Board to re-create of a vintage
Jamaican Tourism poster and do an extensive cross marketing campaign